uixely.com
Flexible giving, real impact
PawPal was created for those who want to support animal welfare but struggle to find the right opportunities.
Whether through volunteering or donations, the app makes giving back effortless, connecting you with causes that fit your schedule, budget, and passion.
With real stories and community impact at its core, PawPal ensures your support makes a tangible difference.
What challenges were users facing?
Flexibility: Busy individuals want to give back but feel overwhelmed by too many options. They need a streamlined, time-efficient solution that curates opportunities to fit their schedule and budget, making giving effortless.
Impact: What people truly seek is simplicity and clarity. They want to see the impact of their support through meaningful stories, real people and visible progress in the projects they choose to support.
What design process did i follow?
I followed the Double Diamond process, focusing on Discovery and Delivery. Design isn’t linear - it requires revisiting ideas, refining concepts, and continuous user testing to ensure solutions truly meet user needs.
Discovery phase:
Before designing anything, I needed to understand my users - their behaviours, needs, and frustrations. This stage was all about gathering insights, validating assumptions. The key processes I followed included:
Secondary research
User interviews (1:1 and unmoderated)
Qualitative research
Affinity mapping
Competitive & comparative analysis
User personas
Card sorting & information architecture
First round of user testing (PoC)
Second iteration of information architecture
Delivery stage:
Once I had a clear understanding of the problem, it was time to design solutions and test them iteratively. The key processes I followed during the delivery phase were:
User flows
Design system
High-fidelity prototype
Final user testing (on prototype)
Introducing Emily,
a representative user and dog owner who donates to and volunteers with animal charities annually.
Emily's challenges
Emily seeks simplicity and clarity, desiring to see the tangible impact of her support through real stories and measurable progress in the projects she endorses.
Emily's needs
Emily is looking for a more modern and innovative way to donate, one that allows her to easily find causes that truly matter to her.
Meet Emily!
"I want to donate with purpose, using modern methods to support causes that truly resonate with me."
User-Centred design for ease
The main focus of the PawPal project was not just on creating attractive designs, but on ensuring that users could quickly and easily find the information or features they needed based on their feedback.
By focusing on intuitive navigation, clear design, we were able to enhance user satisfaction & engagement.
User-Centred Design
Ease
Usability
Effortless
